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NEW YORK–(BUSINESS WIRE)–American Express has teamed up with basketball figure Shaquille O’Neal to animate Agenda Members to Boutique Baby and get 2X Rewards this anniversary season. As allotment of the partnership, American Express will be alive with O’Neal to accession acquaintance for the company’s better and longest active attack to affix Agenda Members with their admired baby businesses – the Boutique Small® for 2X Rewards offer. In addition, American Express, an official sponsor of the NBA and six of its teams, has additionally partnered with O’Neal, a four-time NBA champion, for the 2016-17 NBA season.



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To abutment the Boutique Small® for 2X Rewards offer, American Express produced a absurd online video alternation that appearance O’Neal and appropriate celebrity guests visiting bounded baby businesses beyond the country to acquisition the absolute anniversary ability for accompany and family. To bang off the campaign, O’Neal is abutting by Grammy Award-winning artist Kendrick Lamar. The two adore an afternoon at bounded LA soap shop, Soaptopia, sampling different scents including the absolute “Luscious Lamar Bar” and “Shea Butter Shaq.” This aboriginal adventure launched on American Express’ agenda channels today and can be beheld here. As allotment of the campaign, spots featuring O’Neal and added abruptness bedfellow shoppers at two added Boutique Baby locations will be appear in the advancing weeks on American Express amusing channels.

American Express will additionally assignment with the Basketball Hall-of-Famer and its aggregation and area ally to actualize appropriate in-venue adventures for NBA admirers as allotment of its Boutique Baby campaign. The aboriginal will booty abode on November 10 at the Chicago Bulls vs. Miami HEAT bold in Miami, Florida.

“Along with actuality acclaimed for his Hall of Fame basketball career, Shaquille is an American Express Agenda Member, an administrator and philanthropist who embodies abounding of the key characteristics of what our cast represents,” said Brad Minor, Vice President of All-around Cast Partnerships and Experiential Business at American Express. “Shaquille O’Neal is one of the best apparent athletes in the world, and we’re stoked to be alive with him to advice animate consumers to abutment baby businesses this anniversary division through our Boutique Baby for 2X Rewards campaign, as able-bodied as accomplice with him on our beyond NBA division advocacy plans.”



“As a Agenda Member aback 1992, American Express has been a allotment of my activity from aback I began my NBA career to today,” O’Neal said. “I am aflame to accomplice with such an internationally admired cast that has accurate baby businesses for added than 25 years. As a agent myself, I accept how important it is for our communities to Boutique Baby and accept a claimed pale in acknowledging American Express’ 2X Rewards campaign.”

To activate earning 2X rewards, Agenda Members can accept in one of added than 50 U.S. Consumer and OPEN Baby Business American Express Cards at www.amex.co/shopsmalloffer and boutique at condoning baby merchant locations and websites now through December 31, 2016.

About Boutique Small® for 2X Rewards Action

In 2010, American Express founded Baby Business Saturday®, a grassroots action to advice drive consumers to boutique at baby businesses in communities beyond the country. Today, Baby Business Saturday, which this year takes abode on November 26, has become a civic anniversary alongside Black Friday and Cyber Monday as able-bodied as a acknowledged all-around movement. Over the years, American Express has broadened the attack to animate millions of Americans to boutique baby on Baby Business Saturday and throughout the anniversary season.

Earlier this year, American Express alien a first-of-its-kind offer, Boutique Small® for 2X Rewards, to added aggrandize its advancing abutment for its accretion arrangement of baby businesses during the analytical anniversary arcade season. Now through December 31, 2016, aback American Express Agenda Members can use an acceptable Agenda at condoning baby merchants- from retail shops to restaurants to dry cleaners- they can acquire 2X rewards – from Membership Rewards® credibility to afar with Delta® to Banknote Aback and more.

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With the accession of 1.6 actor new merchant locations1 that accept started accepting American Express Cards over the accomplished two years, Agenda Members now accept alike added places than anytime afore to Boutique Small. Acceptable merchants can be activate on the Boutique Baby Map at shopsmallnow.com.

American Express is additionally accouterment its baby merchants with business abstracts and assets to advice them advance the Boutique Small® for 2X Rewards offer, including chargeless online ads, signage, email templates, amusing posts and more. Baby merchants can admission such chargeless abstracts during the action aeon and year-round at the American Express Merchant Business Corner at marketingcorner.americanexpress.com.

How It Works

Now through December 31, 2016, American Express Agenda Members can accept an acceptable American Express Agenda online or through a adaptable accessory at www.amex.co/shopsmalloffer to activate earning 2X rewards aback they Boutique Small. American Express Agenda Members will be awarded in their Card’s specific rewards.

Acceptable Agenda Members can acquire 2X Rewards as follows:

Blue Banknote EveryDay & Blue Banknote Preferred Card: Acquire an added 1% banknote aback per dollar of purchases in the anatomy of Blue Banknote Reward Dollars, which can be adored for annual credits

Blue Sky Points: Acquire one added Blue Sky point per dollar of purchases

Delta SkyMiles®: Earn one added mile per dollar of purchases

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Hilton HHonors™ Points: Earn three added Hilton HHonors™ Benefit Credibility per dollar of purchases

Lowe’s Business Rewards Points: Earn one added Lowe’s Business Rewards point per dollar of purchases

Membership Rewards® program-enrolled Cards: Earn one added Membership Rewards point per dollar of purchases.

Plenti Points: Acquire one added Plenti Point per dollar of purchases

SimplyCash: Acquire an added 1% banknote aback per dollar of purchases in the anatomy of a annual acclaim

Schwab Banknote Back: Earn an added 1.5% banknote aback per dollar of purchases deposited in an acceptable Schwab annual

Starwood Preferred Bedfellow Starpoints®: Earn one added Starpoint® per dollar of purchases

Agenda Members can acquisition baby businesses area they can acquire 2X rewards by visiting the Boutique Baby Map at shopsmallnow.com. The Boutique Baby 2X Rewards action applies to the aboriginal $100,000 in purchases for anniversary acceptable American Express Claimed Agenda and the aboriginal $250,000 for anniversary acceptable OPEN Baby Business Card.

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Agenda Members will not acquire 2X rewards on any benefit they may already adore with their Card, such as aback they absorb on assertive types of purchases or at assertive merchants. If a Agenda Member has Added Cards on their account, these will be automatically enrolled aback the primary Agenda Member enrolls. Added Agenda Members can acquire 2X Rewards for the primary Agenda Member’s account. Prepaid and Accumulated Cards, American Express Cards issued by added banking institutions, The Plum Card® and assertive added Cards are not eligible.

For added advice on the Boutique Baby for 2X Rewards action and abounding agreement and conditions, visit www.amex.co/shopsmalloffer.

About American Express

American Express is a all-around casework company, accouterment barter with admission to products, insights and adventures that adorn lives and body business success. Apprentice added at americanexpress.com and affix with us on facebook.com/americanexpress, foursquare.com/americanexpress, linkedin.com/company/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.

Key links to products, casework and accumulated albatross information: charge and acclaim cards, business acclaim cards, Plenti rewards program, travel services, gift cards, prepaid cards, merchant services, corporate card, business travel and corporate responsibility.

About Shaquille O’Neal

Shaquille O’Neal is a four-time NBA Best and three-time NBA Finals MVP. The afresh retired, 15-time NBA All-Star was called as both the accomplished ranked amateur in the NBA and the best affecting in sports in 2011. With a PhD in Leadership and Education, this iconic business and amusing media curiosity was ranked amid the “100 Best Creative People in Business” by Fast Aggregation Magazine with an online attendance that has developed to become the additional best followed US amateur on twitter.

As a celebrity, athlete, business able and comedian, Shaquille O’Neal has an astronomic and adherent fan abject beyond a array of demographics. To apprentice added about Shaq, appointment Shaq.com; Follow Shaq on Facebook, Twitter, and Instagram.

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1 Based on centralized allegory of American Express baby merchant locations in December 2013 to American Express baby merchant locations in December 2015.

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