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While Apple managed to exhausted Wall Street expectations to column an best annual balance almanac for the aboriginal agenda division of 2020, a aeon heavily impacted by the COVID-19 pandemic, sales of its best important product, iPhone, slumped.
According to anew appear estimates from Omdia and Strategy Analytics, iPhone sales apprenticed over division one as the added smartphone bazaar suffered the furnishings of the coronavirus outbreak.
Statistics aggregate by Omdia’s Smartphone Intelligence Service called iPhone shipments at 38.5 actor units for the quarter, bottomward 12% year-over-year and 45% sequentially. With an estimated 14% marketshare, the achievement landed Apple in third abode abaft Samsung and Huawei.
Samsung alien 58.9 actor smartphones to booty 21% of the market, bottomward 17% from 71 actor shipments and a 22% marketshare in the year ago quarter. Huawei maintained its 22% allotment of the bazaar admitting a 17.1% dip in annual shipments. The aggregation alien 49 actor units in the aboriginal quarter.
Following Apple in fourth abode was Xiaomi with 25.3 actor units alien and a 9% marketshare, bottomward 8.2% year-over-year. Oppo, Vivo and Realme followed with 20.4 million, 19.5 actor and 6.1 actor shipments, respectively.
OMDIA’s abstracts are hardly added bourgeois than estimates from Strategy Analytics, which put iPhone shipments at 39.2 actor units and Apple’s marketshare at 14.3% for the quarter. That cardinal is bottomward 9% from the analysis firm’s estimates of 43.1 actor shipments in the aboriginal division of 2019.
Samsung took the top atom with 58.2 actor units alien for a 21.2% allotment of the pie, bottomward 19% year-over-year, according to Strategy Analytics. Additional abode Huawei was bottomward 18% with 48.5 actor units alien and a 17.6% allotment of the market.
Xiaomi and Oppo followed Apple with 27.5 actor and 22.6 actor smartphones shipped, respectively.
Overall, Omdia saw smartphone shipments arrangement 16.8% during the quarter, while Strategy Analytics estimates 17% abrogating advance over the aforementioned period.
Though Apple no best break out assemblage sales in its annual reports, the aggregation on Thursday acclaimed a apparent abatement in iPhone acquirement for its additional budgetary division of 2020. Sales generated by the handset hit $28.96 billion in the quarter, bottomward from $31 billion in 2019. Admitting the drop-off, the aggregation managed to eke out its best additional budgetary division anytime with $11.3 billion in accumulation on revenues of $58.3 billion. The Wall Street exhausted was abundantly acknowledgment to Apple’s casework and wearables segments, both of which appreciably connected to abound during the difficult three-month period.
Update: IDC has additionally appear estimates for the aboriginal division of 2020, award Apple alien 36.7 actor iPhones to booty 13.3% of the market, bottomward 0.4% from aftermost year. The smartphone industry as a accomplished apprenticed 11.7% year-over-year, with the better losses advancing from the top-two vendors, Samsung and Huawei.
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