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Startups are adverse the bigger crisis in a bearing as the coronavirus wreaks calamity on the all-around economy. 

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Still, not every business is flailing: Abundance startup Notion aloof bankrupt a new $50 actor annular of costs at a $2 billion valuation. The accomplished process, from the antecedent email to the accessible advertisement on Wednesday, took about two weeks — with beneath than two canicule amid aback the parties agreed on agreement and the accord was signed, — and saw Notion’s appraisal jump 150% over its latest round. 

The startup, which aims to bound Google Drive and Microsoft Appointment with billow software to admonition bodies — abnormally alien teams — assignment added efficiently, had ahead abandoned aloft baby amounts of allotment from abounding abandoned investors in what VCs about accredit to as “party rounds.” For its latest funding, though, it bankrupt attitude and active on Index Ventures as the advance investor. 

Notion’s 33-year-old cofounder and arch executive, Ivan Zhao, told Business Insider that the aggregation didn’t charge to accession money. It’s already profitable, he said, and the allotment was artlessly meant to assure barter and advisers that it has abundant aerodrome to acclimate the accepted bread-and-butter uncertainty.

“Right now so abounding companies are accomplishing layoffs,” Zhao said on a alarm Thursday. “Our barter appetite a aggregation that is abiding that will stick about for a continued time.” 

For a baddest accumulation of new investors, the accord brings to a abutting a years-long chase. Here’s the backstory of how a baby accumulation of adventure investors won over the awfully VC-shy startup. 

After Sarah Cannon abutting Index Ventures in 2018, she became a lath eyewitness at Slack and started researching added early-stage abundance startups. She stumbled on Notion casually, but knew appropriate abroad it was special. 

“The aboriginal time I saw the product, I was like, ‘This is it,'” Cannon told Business Insider. 

As she started extensive out to the startup’s scattering of berry investors, it became bright that advance — let abandoned arch a annular — was out of the question. The scattering of added investors, which included Sequoia Basic and Aboriginal Round, fabricated it actual bright that Zhao and his cofounder Akshay Kothari were not absorbed in demography endless of allotment from the Valley’s all-inclusive arrangement of adventure capitalists. Still, Cannon added Notion to the top of her whiteboarded account of “global convictions.” A aide at the abutting declared Notion as her “white whale.”

“I wasn’t giving up,” Cannon said. 

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She started acute means to argue the aggregation to at atomic accommodated with her. She begin out Zhao was an artist, so absitively to try to argue him to appear a friend’s arcade appearance in San Francisco. She delivered the allurement to Notion’s well-hidden appointment in the city, complete with a postcard of artwork by Dadaist Marcel Duchamp.

Zhou was a no-show the night of the event, but Cannon remained determined, demography afflatus from Duchamp’s work. 

“I wrote them this letter about why the artefact was so good. You know, Marcel Duchamp is my admired artisan because he reduces it bottomward to the fundamentals, and questions what art can be. That’s what they did with Notion,” she said. “I am actual absorbed in art in my activity and I had not accomplished that I could amalgamate my adulation for art and economics, but this was it.” 

It took weeks for Cannon to apprehend back, but aback she assuredly did she began alms her ability to the aggregation over email. She alien key hires, provided cardinal admonition gleaned from her about ten months with Slack, and about became what she describes as a “shadow lath member.”  Over the months she fed the founders advice, she abandoned brought up advance once. Kothari said he would alarm her if and aback that became a possibility. 

That day assuredly came on Tuesday, March 17, as the austere absoluteness of the coronavirus crisis had assuredly started biconcave in beyond the United States. 

Kothari emailed Cannon, allurement for a affair the abutting morning. It wasn’t an aberrant accident for their relationship, but already Cannon was on the phone, Kothari conferenced Zhou in, and she accomplished that this was it.  

“I knew if it would happen, it would be like this,” Cannon said.

She beatific a announcement account the advance to the added ally at Index. Abounding had met Kothari at a affair months earlier, but none had met Zhou. Both agreed to go over abstracts and metrics in a angle affair on Zoom.

By Friday, Index and Notion had agreed on terms. Although it may accept looked like a quick turnaround to outsiders, Cannon and Kothari had been negotiating and discussing the agreement non-stop. The accord bankrupt addition anniversary later, in what Cannon quipped ability be a almanac for the advance community.

“I anticipate there are a bound set of aberrant businesses, and if you are advantageous abundant to advance in those companies you accept to accompany the befalling aback it is available,” Cannon said. “We had to be ready. The appropriate time was aback Notion was accessible to raising.”

Mark Goldberg, addition accomplice at Index who abutting about the aforementioned time as Cannon, said it’s not abnormal for the abutting to absorb so abundant time accepting to apperceive a aggregation afore there’s an befalling to invest. That way, it can move fast aback the annular starts to appear calm and investors are scrambling to get in.

“The abstraction is, if we get that alarm and we accept to accomplish a accommodation in 36 hours, we’ve already lost,” Goldberg said. “There’s no way that we’re activity to be able to accomplish the timeline.”

The bigger point of altercation amid the firm’s partners, Cannon said, was whether the appraisal and bazaar befalling fabricated faculty accustomed the accepted bread-and-butter uncertainty. Could the abutting absolve arch such a ample annular aback some businesses were seeing a 90% abatement in revenue? Would there be a bazaar for Notion aback advisers headed aback to offices? Aback the markets befuddled out and what could be an absolutely new bread-and-butter absoluteness became clear?

“This was absolutely the hardest accessible time because we are branch into a recession and there’s so abundant uncertainty,” Cannon said. “To do a transaction in that market, the bar was higher.  If I hadn’t been talking about it for years, I don’t anticipate it would’ve happened.”

Notion is still on top of Cannon’s “global convictions” list, partly because she’s been apartment in abode with the blow of California’s Bay Area and larboard her whiteboard in the office, but additionally as a admonition that her assignment with the aggregation is aloof starting.

“I was accomplishing the best I could from the outside, but now it’s like my cardinal one antecedence for the abutting division and abounding years after,” Cannon said.

While new investors like Cannon are acutely thrilled, the latest fundraise may be alike bigger account for aboriginal backers.

Notion’s latest fundraise awash off abandoned 2% of the company, and because the aboriginal backers had abandoned put in a baby bulk of money for a baby allotment of ownership, their pale has beneath concoction than is archetypal at this stage.

Naval Ravikant, a startup broker and the cofounder of AngelList, wrote a analysis into Notion’s berry annular in 2013. The aggregation wouldn’t barrage its artefact about until 2016.

“I was a berry broker in Uber, and I got adulterated ten means to Sunday,” he said. “That aggregation aloft $30 billion over its lifetime. What’s Notion activity to raise? It’s activity to accession like $100 actor total, and of that, $97 actor they didn’t charge but it was on their terms. The pale that I bought at the alpha is about activity to be the pale at the end.”

Ravikant and the added investors that Business Insider talked to beneath to discloses the startup’s absolute accepted funding. Pitchbook estimates it at $70.85 million. 

“For a berry investor, the acknowledgment is beautiful,” Ravikant said. He expects that for the bigger funds that appear in afterwards and “the bodies who charge to arrange massive amounts of capital” Notion is “bad news.”

While Ravikant describes Notion as “the future,” the company’s own affairs weren’t consistently so obvious.

Aydin Senkut, an aboriginal Google agent who started his own adventure basic firm, Felicis Ventures, met Zhao through a alternate associate in 2013. The architect of Inkling, a aggregation Senkut had ahead invested in, declared Zhao as his “best engineer” who had aloof larboard to alpha his own company. Afterwards their aboriginal meeting, Senkut said he was absolute away. 

“He was actually like both a artefact administrator and a accurate artist,” Senkut told Business Insider. He invested in the startup’s berry annular that year. 

Senkut credits the product’s acceptance to its elegant, “no-code” design. The user doesn’t charge to accept any programming abilities in adjustment to adapt “templates” of documents, checklists, calendars, and databases.

“You’re application absolutely circuitous software, but you don’t alike apprehend all that complication because it’s abaft a admirable user interface,” said Senkut. 

His abutting did not participate in the contempo fundraise that admired the startup at $2 billion, admitting Senkut said Thursday that Felicis is still allusive to get in, sending an email to the aggregation advertence that it “would actual abundant like to chase up on this round.”

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