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INDIA. Flemingo Biking Retail is planning an amplification of the assignment chargeless arrivals abundance it manages beneath the Mumbai Assignment Chargeless retail cast at Mumbai Chhatrapati Shivaji All-embracing Airport. The aggregation has additionally afresh apparent its aboriginal Victoria’s Secret bazaar at Mumbai International, is planning much-enhanced amplitude in the new terminal at Chennai Airport, and has opened a new bound bazaar on the India-Bangladesh borderland (see below).



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PK Thimmayya: “The above differentiator will be how we drive arrivals sales. Since 2014 we accept adapted three times already but it can be improved. We are activity for a face-lifting in aboriginal 2020.”

Flemingo Biking Retail CEO PK Thimmayya, who took over the role in August, categorical the affairs in a contempo account with The Moodie Davitt Report.



He said: “Mumbai Assignment Chargeless is a complete business but we can accompany added to it. The above differentiator will be how we drive arrivals sales. Since 2014 we accept adapted arrivals three times already but still it can be improved. We are activity for a face-lifting in aboriginal 2020 and affairs to add 3-4,000sq ft of added space, adorning the all-embracing arrivals cast to 30,000sq ft. The activity should complete by mid-2020.”



Driven by abiding Indians, the arrivals approach accounts for about 70% of the assignment chargeless business at Mumbai International.

Arrivals at Mumbai Assignment Free: The abundance that accounts for 70% of sales is set for its latest advancement in aboriginal 2020

“Indians tend to buy added in arrivals and that will continue. But we accept apparent advance in confectionery and P&C additionally in arrivals so it is not all about liquor. We see added engagement, added trading up in P&C. There is additionally a growing business in baby accessories in arrivals, all of which can body the allowance value. Plus we are analytical our wine action and how we can advance that in arrivals. Abounding bodies don’t maximise that allowance so we are attractive at agreeable them in new ways. We accept done a lot of analysis to accept client motivations and that will advance us to dressmaking our messaging and offers to them.”

Across both arrivals and departures, Mumbai Assignment Chargeless affairs to lift its accent on befalling categories, amid them customer electronics and watches.

“We see electronics and watches as allotment of the future, both in arrivals but additionally departures,” said Thimmayya. “We accept admission to abounding of the top brands in electronics and in both this and watches we can action our -15% discounts through our affiliation programme, for archetype with Citibank. We will advance watches appear a added exceptional level.”

A aboriginal for Mumbai: Victoria’s Secret and Mumbai Assignment Chargeless opened a new bazaar on 15 October

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He added: “P&C is growing and we are demography on new brands, best afresh Kiehl’s and NARS for example; the closing is not accessible city yet. We are talking to added brands about their high-end adorableness ranges to drag the offering.”

Digital business and online pre-order accept become basic channels through which to appoint consumers and lift spends, he added.

“Until now we accept alone had web pre-order for arrivals sales but now we accept piloted a pre-order for analeptic in departures too. Also, we accept gone above the amount class action and fabricated appearance & accessories accessible for pre-order for the aboriginal time. That is actual encouraging.”

The drive abaft business at Mumbai Assignment Chargeless was additional by the retailer’s Whiskey Anniversary in October. The campaign, which targets Diwali and blithe shopping, runs in Terminal 2 arrivals and departures food and continues until December.

The Whiskey Anniversary offers shoppers discounts, cash-back deals and the befalling to win all-embracing travel

It appearance arch brands including Johnnie Walker, Glenfiddich, Jack Daniel’s, The Macallan, Chivas Regal and The Glenlivet. Taiwanese whisky is additionally highlighted; and barter are additionally encouraged to sample super-premium alcohol such as Talisker 18yo and The Singleton 18yo. The anniversary offers shoppers discounts, cash-back deals and the befalling to win an across trip, including a appointment to The Glenlivet distillery in Scotland.

The Anniversary barrage coincided with the abutting appearance of the accepted ‘Mumbai Assignment Chargeless is now free’ campaign, which has run for several years. Through this, shoppers can acquire discounts and rewards through Mumbai Assignment Chargeless ally that finer accomplish their arcade ‘free’.

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Partners brands this time accommodate MakeMyTrip, which offers discounts on calm and all-embracing flights and hotels; Gourmet Pass, which offers absolute deals on restaurants and clubs; a affluence bazaar abundance alleged Foodhall and Tripxoxo for booking all-embracing adventures at a discount.

Other approved ally accommodate Citibank, Vodafone, China Union Pay and more.

The electronics class represents an arising opportunity, says Mumbai Assignment Free

Thimmayya said: “With Vodafone we are aggravating to ability the traveller afore they appear to airport. We animate them to stop by and shop, Vodafone geotargets travellers so that they get absolute Vodafone offers which we facilitate aural the airport.

“There are added partnerships that advice the customer on their journey. We accept a accomplice that specialises in visas for across biking through a exceptional account and which has a adherence programme. We accept broke into that by alms allowance cards from Mumbai Assignment Free, we can accelerate reminders to their associates and action them article special.”

Thimmayya said the new initiatives had helped catechumen added travellers into shoppers alike in a testing period, with the collapse of Jet Airways in April and a aciculate abatement in traffic.

“In the aftermost few months we accept apparent arrivals pre-order active a lot of the sales. We accept done cross-category promotions that accept helped, and encouraged multi-category buys, abnormally in liquor and P&C. We accept apprenticed cartage into confectionery added than anytime too. We accept managed to abound spends by 10-12%, with assimilation up 1.5%.”

New frontiers

Beyond the amount business, Mumbai Assignment Chargeless has additionally continued its appearance & accessories portfolio with the aperture on 15 October of a Victoria’s Secret bazaar in Mumbai T2. It is the aboriginal abundance from the cast in Mumbai, with consumers responding absolutely so far, said Thimmayya. Appearance & accessories can be challenging, and we are still acquirements but it does represent an opportunity. We aim to assurance up added brands.”

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Elsewhere in India, Flemingo Biking Retail is accretion its airport amplitude and has a new bound abundance venture.

At Chennai International, a new terminal should accessible in 2020. This will action about 20,000sq ft for assignment free, which Flemingo will accomplish beneath its continuing arrangement that runs to 2024.

Thimmayya said: “We alone accept about 5,000sq ft of amplitude today, which is not all that able-bodied located. So this gives us the adventitious to add added categories and brands.”

In October Flemingo opened its additional Indian bound store, this one in Agartala on the Bangladesh frontier. Its added bazaar in this approach in India is on the Pakistan border. Thimmayya said: “We see borders as an befalling to analyze in the years ahead. We are attractive at added locations such as Myanmar or Nepal.”

Flemingo Biking Retail CEO PK Thimmayya with Dermot Davitt in Cannes in October, area we presented him with blush socks in honour of Breast Cancer Awareness month

In his new role Thimmayya additionally oversees the Flemingo business in Sri Lanka, which he ahead headed from Colombo.

The tourism business charcoal afflicted by the appulse of the Easter bomb attacks in the country, and charcoal “extremely challenging,” acknowledges Thimmayya.

“While some cartage has returned, the Chinese accept yet to appear back. They contributed about 50% of P&C sales in departures at their peak. Cartage all-embracing is about -11% bottomward and we are about -5% against aftermost year. There is a plan to advancement the airport, including demography clearing credibility to the arcade arcade akin from the arena akin and again relocating shops and the breeze of traffic. But the capacity and timing are yet to be finalised.”

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