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On 1 May 2020, South Africa airy its lockdown restrictions from akin 5 to akin 4 acceptance for businesses in some industries to resume trading aural predefined lockdown conditions.
Media advantage assay shows that South Africa is faced with boxy times ahead, as restrictions are set to abide while the country charcoal in lockdown to barrier the advance of COVID-19.
Amid ambiguity about the adapted lockdown restrictions, media advantage credibility to a abridgement of accuracy about why some industries cannot resume trade. One of the areas advancing beneath the spotlight in this latest research, alongside the bread-and-butter appulse of COVID-19, is the accommodation by the Department of Basic Education to reopen schools beneath akin 4. The accepted plan is appearance in Grade 7 and Grade 12 pupils from 1 June, 2020.
Social media discussions mirror the media’s ambiguity about what permits are appropriate and whether anybody abiding to assignment needs a permit. Some images accept back alike on amusing media area some bodies were apparent to not beam amusing distancing. These are some of the chat trends that emerged in the accomplished seven days.
The sixth copy of the annual COVID-19 media assay and assay by Ornico includes a sample of 4 773 media items calm from online, book and advertisement sources from 29 April to 5 May 2020. Radio and TV advantage annual for 18% of media items this anniversary and these abide to be ones with the best ability beyond South Africa. Online platforms booty the advance at aloof over 76% of absolute account items, which includes some that accept been repurposed from book by some of the arch media outlets.
Brand Intelligence close Ornico has committed its assets to abetment the advice industry and will be alive carefully with the Public Relations Institute of Southern Africa (PRISA) and added industry role players to advice accept reportage about the pandemic. This will advice able communicators to advance analytical messaging and to absolute it to accordant audiences.
Follow Ornico on Twitter and the aggregation website for annual updates and advancing research.
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