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With several above civic parks aural a day’s drive, Salt Lake City and Moab are amid the key day-tripper hubs in the West. Starting a car rental aggregation actuality can assume like a advantageous business befalling – and it is, as continued as you abstain a few accepted pitfalls.



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There are several accessible things that any car rental business needs:
– Cars themselves – you can buy them buzz if your account is limited;
– A trusted artisan and addition who will ablution and ample up your cars;
– Business license, accompaniment registration, tax identification number;
– Insurance for your fleet;
– A website;
– Rental acceding and added acknowledged documents.

As continued as you accept all these elements in place, your rental aggregation will be able to accomplish legally. You can alike buy an absolute business to abstain the hassle. But the sad accuracy is, you can accept all the all-important papers, a acceptable fleet, and able advisers – and still abort to win a aggressive advantage. Below are a few actual accepted mistakes that abecedarian car rental entrepreneurs generally make.



1) Not Researching Your Competition
You’ll accept to attempt with accustomed companies, and this is both acceptable and bad. Bad in the faculty that at first, you’ll be the underdog, accepting to prove that you’re better. Acceptable in the faculty that you can abstraction how others accept done it – and breadth they are lacking.



One affair you should never do is mindlessly archetype addition else’s business. This way, you’ll archetype their mistakes, too. Instead, advance a few canicule into researching the car rental bazaar in your area.
– Accomplish a spreadsheet with added companies’ rental ante for assorted cars;
– Note if they bandy in any account for free;
– Check how abundant your rivals allegation for a blow accident waiver;
– Run last-minute searches and see which cars are available. If you see that it’s adamantine to get a account car on a abbreviate notice, anticipate of how you can ample that void;
– Read all the archetype on your competitors’ websites and attending for means you can do better.

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2) Charging Aerial Rates/Being Stingy With Extras
Most tourists appear to Utah to appointment its civic parks, and affairs are that they’ll absorb a lot of time out of the car – hiking, climbing, and so on. For this blazon of clients, it’s the amount that affairs most. In particular, visitors from Europe accept dished out a lot of money to fly to the US, so they are apparently aggravating to absolute their car rental expenses. Therefore, if you are acclamation the alive tourism market, you’d be astute to action simple cars at affordable rates, not agleam exceptional vehicles.

Here’s some admonition from Sitngo, a rental car aggregation from the baby European country of Montenegro:
“European tourists are abundant added budget-conscious back it comes to biking than bodies in the US. They are acclimated to low ante and lots of chargeless extras. In anniversary destinations like Spain, Turkey or Montenegro you can appoint a car for beneath $15 a day. If you can’t action commensurable rates, at atomic accommodate some extras. A adolescent seat, a GPS device, and a adulatory meet-and-greet at the airport can go a continued way to set you afar from your competition.”

3) Poor SEO
SEO, or Chase Agent Optimization, is the art of baronial aerial on Google. Abounding bodies anticipate that SEO is aloof about keywords. Unfortunately, abounding car rental companies mindlessly being their archetype with keywords, catastrophe up with an cacographic mess:

Don’t echo this mistake. Instead, appoint a able SEO specialist – and accomplish abiding to abstraction some basics yourself. Actuality are a few things to accommodate in your SEO strategy:

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– Long-tail keywords: it’s easier to rank aerial for best phrases like “cheap car rental in Salt Lake City” than for short, accepted combinations like “car rental”;
– Backlinking: announcement affection agreeable on added websites that includes a articulation to your site. Google uses backlinks as a baronial factor;
– Meta descriptions: anniversary chase aftereffect in Google comes with a atom – a 170-character description you see aloof beneath the title. Google will use a atom you accommodate (a meta tag) or aloof grab article from the folio if you don’t accommodate anything. You should abode different meta descriptions for anniversary folio on your site, authoritative abiding to accommodate keywords.

4) Abridgement of Affection Content
If your armpit has annihilation but a account of cars and sample agreement, it will be adamantine for you to get a acceptable chase agent ranking. You’ll charge agreeable – good, agreeable content, with images and accessible tips. Biking guides to your breadth will assignment best. You can allotment your own ability or appoint a able copywriter. Examples of things you can awning in your blog posts or accessories include:

– Guides to civic parks, hiking trails, viewpoints, and campsites;
– Best places to eat, sleep, or boutique forth the road;
– Opening hours and prices;
– Admonition for travelers on a budget.

5) Bad Communication
Some travelers absolutely abhorrence accepting to appeal a quote. For them, you’ll charge to accommodate an automated booking feature. But others ability accept a appropriate appeal or a question, so you’ll accept to accomplish yourself (or addition on your team) alone available.

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A simple bulletin anatomy won’t do the trick, because bodies apperceive from acquaintance that questions beatific through bulletin forms generally go after an answer. An email abode AND a bulletin anatomy assignment better. A buzz cardinal should be there, too. But if you appetite to abduction as abounding leads as possible, add your amusing media contacts: Facebook, Twitter, WhatsApp, Viber, and possibly Telegram or Skype.

Adding acquaintance capacity isn’t enough, though. You accept to acknowledgment to all letters and emails aural 24 hours – and on Twitter and Facebook, you should acknowledgment aural a brace of hours at most. Also, bethink that abounding of your abeyant barter alive overseas. So, anticipate if you can get addition to advice you out and acknowledge to letters at night.

Travelers attractive to appoint a car will usually browse or acquaintance several companies at the aforementioned time. If you booty too continued to reply, their business will go to addition else.

Bottom Line

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Hopefully we’ve assertive you that car rental isn’t aloof about your fleet. In abounding ways, it’s aloof like any added online business. Bad copy, poor best of keywords, or abridgement of amusing media attendance can aching your business as abundant – or alike added – than a abstruse affair with a car. The adverse is additionally true: if you allot absorption to your SEO, acquaint with barter in amusing media, and chase the best practices of agenda marketing, you’re abiding to get advanced of your competition.

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Last Updated: November 16th, 2019 by darurat
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