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European Commission Admiral Ursula von der Leyen is alone advantageous a PR close founded by an-ex editor of Germany’s Bild abridged to admonish on her amusing media presence, a agent said Friday.



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Von der Leyen aboriginal assassin the company, Storymachine, to admonish her in the alteration aeon afore she took over as arch of the EU controlling aftermost December. The Commission arise von der Leyen is still application the bureau afterward a address by Switzerland’s Aargauer Zeitung.



Ethics campaigners criticized the arrangement, which they said is not cellophane and raises questions about whether von der Leyen is aggravating to avoid rules on hiring alien advisers.



In acknowledging the arrangement, Commission arch agent Eric Mamer approved to abolish those concerns. He said the agency’s role is bound to giving suggestions for advance about every 6 weeks on items such as “how her claimed actualization and ambit of her posts can be improved, e.g. via tags and links” and how to accomplish the best mix of “text, video, images, templates, graphics, etc.”

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“The account provider has no access whatsoever on the political agreeable of the amusing media presence. It additionally plays no role in operating the [social media] accounts,” he stressed.

Critics questioned von der Leyen’s accommodation to absorb the firm, accustomed the Commission’s all-encompassing centralized ability and communications services.

Storymachine was co-founded in 2017 by Kai Diekmann — a longtime editor-in-chief of Bild who additionally ahead served in the aforementioned role at account bi-weekly Welt am Sonntag — and two associates.

The Commission beneath to accommodate accommodation about the contract, including its cost.

Critics questioned von der Leyen’s accommodation to absorb the firm, accustomed the Commission’s all-encompassing centralized ability and communications services.

“It is actual aberrant for the Commission admiral to appoint a PR close in her clandestine capacity,” said Olivier Hoedeman, researcher and attack coordinator at Brussels-based civilian association alignment Corporate Europe Observatory. “The admiral agreeable an adviser in ‘private capacity’ could arise as a way to bypass the babyminding about appropriate advisers.”

The Commission has a action for hiring alien appropriate advisers, who are arise on the institution’s website. But Mamer said those rules did not administer to an alone application a aggregation privately.

He additionally insisted the adjustment did not accession any questions of battle of interest. “She is advantageous the aggregation for their advice, not the added way around,” said Mamer. “Conflicts of absorption about works in the added direction.”

Neither Storymachine nor Diekmann responded to a appeal for animadversion by the time of advertisement of this article.

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Last Updated: April 26th, 2020 by admin
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