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ATLANTA — Days afterwards SunTrust fabricated its beauteous advertisement that it was amalgamation with North Carolina-based BB&T and would move the accumulated bank’s address to Charlotte, some are cogent affair over what this may beggarly for approaching Atlanta development, business and bread-and-butter prospects.

“BB&T will abide to advance as connected as Atlanta is a booming bazaar for them. [But] it’s activity to be abundant added about the numbers against necessarily aloof the actuality that [Atlanta was] its headquarters,” said Joel Prius, a chief administrator for coffer consulting abutting Cornerstone Advisors. “Atlanta is no best the headquarters. It’s aloof addition market.”



The $66B alliance agency Atlanta is not alone accident a accumulated headquarters, but also a hometown coffer that grew with the burghal to become the sixth-largest in the U.S. SunTrust is the better coffer in Georgia by deposits.



SunTrust and BB&T executives have declared the awaiting merger, an all-stock transaction, as one of equals, creating a yet-unnamed coffer that will account added than $400B in assets, $300B in loans and $324B in deposits with added than 10 actor households in the U.S.

One above controlling with SunTrust, who agreed to an account on the action of anonymity, questioned the affirmation that this alliance was one of two according companies.

“To alarm it a alliance of equals, I laugh. It is not a alliance of equals. It’s impossible,” the above controlling said. “At the end of the day, who’s active the abode for the aboriginal two years? BB&T. They’re the actual stock. They got the better buying of the stock. They’re activity to be in charge. They approved to accomplish it a alliance of equals, but somebody has to be on top.”

Of course, there are immediate questions apropos the accumulated companies’ appointment brand in Atlanta — both absorb amplitude in arresting appointment building in the burghal — as able-bodied as the anticipation of headcount and annex reductions.

Neither BB&T nor SunTrust has yet to detail how abounding layoffs or annex closures will occur, if any. But the companies apprehend the alliance will advance to $1.6B in anniversary bulk reductions by 2022.

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The new coffer will advance a association cyberbanking centermost in Winston-Salem, North Carolina, while its broad cyberbanking accumulation will abide in Atlanta, BB&T agent David White wrote in an email.

“This connected able attendance is additionally accurate by the accumulated company’s charge to access the corresponding banks’ accepted levels of association investment,” White wrote.

The job appulse may be bigger on Atlanta than Charlotte both in agreement of antecedent cuts and approaching hiring. The new coffer will be added absorbed to access bulk at its address than in Atlanta, Georgia Tech’s Scheller College of Business Professor of Finance Sudheer Chava said. There additionally is a big overlap in coffer branches in Georgia, with BB&T operating 137 locations to SunTrust’s 229, Chava said.

“Charlotte has affectionate of regained its cachet [as a cyberbanking capital],” CCIM Institute Chief Economist KC Conway said. “There’s aloof a ton of technicals that go with that back you go to Charlotte and not Atlanta.”

For its part, SunTrust admiral abjure the anew alloyed aggregation will abatement its charge to Busline Atlanta.

“We’re assured the SunTrust/BB&T aggregate will be absolute for consumers and communities,” SunTrust agent Sue Mallino wrote in an email. “We will advance a cogent attendance in Atlanta afterwards the abutting of the merger. Both companies accept committed to access levels of association advance in their accepted home markets, Atlanta and Winston-Salem respectively.”

As an example, SunTrust CEO Bill Rogers hosted an accident Tuesday black for Grady Hospital at SunTrust Park.

Experts say it could take time to feel the abounding burden of accident SunTrust. But it could be acquainted in aggregate from the adeptness by bounded developers to grab bigger costs for projects, to charities and nonprofits accepting donations and abutment from a hometown benefactor.

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While few apprehend accepting loans from the new coffer will be added difficult for the boilerplate consumer, accepting admirable development projects from blueprints to absoluteness with the advice of SunTrust loans may get harder. Esperance Private Equity Managing Partner Robin Lee Allen said by 2020, he would not be afraid to see SunTrust abatement accommodation alpha for Atlanta projects and companies, but not by a huge amount.

Right now, Georgia is the second-largest bazaar for SunTrust loans: $10B, or 13% of its accommodation pool, according to cyberbanking advice filed with the Securities and Exchange Commission. SunTrust’s better bazaar is Florida, breadth it has $12.8B in loans.

Allen said the bigger appulse may be the bulk of basic for those gluttonous loans from the new bank, abnormally in Atlanta. Afterwards all, relationships are key in banking, and bounded relationships with key admiral adequate formed in favor of abounding a developer or business in the busline area, Allen said.

“When things alpha alive about and bodies alpha dematerialization from offices, those sweetheart deals can’t be fabricated anymore,” he said.

Conway said the accident of cyberbanking address has big impacts on the advance of a association as well, abnormally in accomplishing costs for banderole association projects.

“The Braves would accept apparently had a difficult challenge,” Conway said of the Above League Baseball franchise’s new mixed-use amphitheater development in burghal Cobb County. SunTrust was a above lender on that activity and purchased the allotment rights to SunTrust Park.

“The accident of a above coffer like that … has implications for costs big things,” Conway said. “It’s important to bottle these ample banks in your market. They get things done.”

That is the adorableness of accepting a above coffer headquartered in a bounded city, Prius said. It wants to be a amateur in the bounded market, against aloof addition lender.

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“It’s a disciplinarian abaft actuality able to abutment the advance [of a community] and accommodate those cyberbanking services,” Prius said. “The bank’s adeptness to armamentarium those projects as able-bodied as booty on some of the risks and some of the projects that may not be absolutely bright as far as [their] adeptness to accomplish … ability be added forth the curve of, ‘We charge to do this for the bounded market, and it’s an adequate risk.’”

The above SunTrust controlling agreed with that assessment, and doubts that the Braves would accept been able to alike that accord if they were to accept proposed it two or three years from now.

“That accord got done because it was the hometown team, and the CEO was a huge Braves fan. Five years from now, whoever is active BB&T won’t anticipate any abnormally of Atlanta than they do any added community,” the antecedent said. “When you apperceive your association as able-bodied as you do with your address there, and you apperceive the bodies as able-bodied as you do, you can footfall up and booty a college akin of risk.”

Braves Development Co. CEO Mike Plant beneath to brainstorm on the antecedent development of SunTrust Park, but wrote in an email that the advancing additional appearance of The Battery has “tremendous bulk of absorption from lending institutions.”

Not anybody sees the sky falling with Atlanta’s accident of a above cyberbanking headquarters.

“It’s sad to lose a Fortune 500 accumulated headquarters. I don’t anticipate there’s a way to circuit it as a positive. It’s neutral,” Ackerman & Co. President Kris Miller said. But he said the action of extending acclaim out to developers and businesses has little to do with breadth a bank’s address is housed. It is about the backbone of the market.

“Atlanta is an acutely creditworthy burghal because we accept a lot of [momentum] here,” Miller said.

Rival banks will attending to booty advantage of this in an attack to grab added bazaar share. But experts say BB&T and SunTrust will appetite to bottle their business in Atlanta and the added cities breadth they operate.

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“BB&T is not activity to squander that advantage that SunTrust had,” Emory University’s Goizueta Business School Associate Professor Thomas Smith said. “Otherwise, why merge?”

UPDATE, FEB. 20, 4 P.M. ET: SunTrust CEO Bill Rogers was hosting a Grady Hospital accident at SunTrust Park Tuesday evening, a SunTrust agent said. This adventure has been adapted to reflect the new information.

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