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For accompanist Selena Gomez and the Oakland Raiders’ amateur class, summertime agency a cruise to Six Flags for a heart-pounding ride on one its massive roller-coasters.
But they aren’t abandoned in their adulation of the iconic action park, which claimed a almanac $1.46 billion in acquirement during 2017, a 7.6% jump over the antecedent year and what the aggregation declared as its “eighth-consecutive year of almanac banking performance.”
The banal has taken a hit in contempo months and is bottomward 25% from its 12-month aerial of $72.39 set in September, trading about $54 a allotment Friday. Six Flags beneath to comment.
But Six Flags is accepted to see able summer sales in 2019 as the company’s new adherence affairs and all-embracing fizz are addition admission sales, according to WedBush Securities analyst John Hardiman, who afresh aloft his amount ambition from $51 a allotment to $62.
That makes Hardiman and added Wall Street analysts bullish on Six Flags, admitting new rides and affair parks at Universal and Disney, like the $1 billion Star War’s Galaxy Edge theme-park. Six Flags has developed a alcove admirers because of its bounded appeal. Like Hardiman, analysts at KeyBand Capital Markets upgraded the action park’s shares.
“Six Flags has got Magic Mountain in L.A. and locations in Chicago, New England, Texas,” he said. “Where you alive determines which action esplanade you go to, with few exceptions,” Hardiman said.
He said because Six Flags has such geographic diversity, it is well-positioned in the affair esplanade industry. It has 22 locations in the United States compared with Universal and Disney, which anniversary accept abandoned two locations in California and Florida.
Six Flags is aggravating to allurement guests into assorted summer visits with its retooled Associates 2.0 program. The 2018 adapt of their affairs offers altered tiers of anniversary associates that ambit amid $230 for Gold Plus and for $490 Diamond Elite. The packages, which are now on auction at 60% their aboriginal price, appear with discounts, antecedence parking and added perks, depending on the cachet level.
So far, it seems to be working.
The changes helped bump membership acceptance up by 30% in 2018. Analysts say the associates affairs adds $40 added in acquirement per bedfellow a year than for its approved division canyon holders. That abandoned will accompany in an added $26 actor in acquirement for the 2019 season.
“We anticipate the appulse of the associates tiers is transformational for the company,” Tyler Batory, an analyst at Janney, wrote in a July 1 analysis note. “The boilerplate associates is 30% college than a canyon … altered tiers additionally attract barter to buy items they may not accept contrarily purchased.”
Some of the better attractions accommodate the highly-popular Six Flags Magic Mountain in Valencia, California and afresh opened Wonder Woman Lasso of Truth in Jackson, New Jersey, which is the world’s better alarm ride at 17 belief tall.
Ebony, a 20-year-old fan of the Tastu, X2, and Goliath rides, said she is attractive advanced to a Six Flags cruise this summer. She acquaint on Twitter, “a six flags cruise would be absolute nice.”
“It’s summer, best time to go in my opinion, and the adrenaline blitz while cat-and-mouse in band to get on the rides is amazing,” she said.
Founded in Texas in 1961, Six Flags was called afterwards the six nations that already claimed ascendancy over the Lone Star state: Spain, France, Mexico, the Republic of Texas, the Confederate States of America and the United States. The affair esplanade has broadcast abundant above its aboriginal borders to Canada, Mexico, China, Saudi Arabia and the United Arab Emirates.
The company’s currently architecture four parks in China that are set to accessible in 2022, breeding all-embracing media attention.
“Negative account surrounding its all-embracing affairs has been a headwind for affect the accomplished few quarters,” Batory wrote. “We accept the account may accept bottomed and there is abeyant upside from added appear contracts.”
The affair park’s bounded assortment makes it different amid action parks with parks broadcast about in beneath densely-populated cities like Rockford, Illinois, and Concord, California. As a result, the aggregation has usually added finer belted adjoin acclimate trends that may appulse one allotment of the country added essentially in a accustomed quarter, in allegory with Disney or Universal, Hardiman said.
“If a esplanade is open, but accomplished abortive weather, its estimated appearance is affected to be bisected the ‘normal’ level,” Hardiman wrote.
Six Flag admirers can now acquaintance the twisting, axis Maxx Force roller coaster, which the aggregation touts as the fastest barrage roller coaster in North America. Reaching speeds of 78 miles-per-hour in beneath 2 seconds, it is accepted to draw crowds aloof in time for summer.
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