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NASCAR Hall of Fame affiliate Ray Evernham competed in Tony Stewart’s Prelude to the Dream in 2007 at … [ ] Eldora Speedway. (Photo by Chris Graythen/Getty Images for Eldora Speedway)
Four apprenticed people. Four altered stories. Four minds who appetite to accompany a new booty on motor sports to chase fans.
NASCAR Hall of Famer Ray Evernham is aback architecture racecars, and Tony Stewart will be one of a scattering of racers who drive them. It sounds unreal, but it’s the new absoluteness of the Superstar Antagonism Experience, or SRX, which will booty the blooming banderole in the summer of 2021.
“The antagonism admirers are anxious for that, and they’re anxious to see their heroes, who accept becoming their way through the abbreviate advance of America and about the world,” Evernham said during a Zoom alarm on Monday afternoon with the founders of SRX. “They will convenance their ability on civic television in abutting corners, with cars that are able appropriately and abundantly abased on disciplinarian ascribe and not on aerodynamics, computers, technology and science.”
SRX will about be a beginning booty on the International Chase of Champions (IROC). This time, though, the drivers will be hitting up abbreviate advance beyond America on Saturday nights, advertisement alive on CBS.
Evernham is alive on developing the cars for the six-race season, which will affection 12 drivers, including Stewart himself.
The activity of creating a aboriginal antagonism analysis is not a simple task, and it’s absolutely not a bargain one. Like abounding abundant ideas, it all started with contiguous meeting.
In the abatement of 2019, George Pyne, the above arch operating administrator of NASCAR, absolved into the appointment of The Montag Accumulation CEO Sandy Montag. The two are some of sports’ best acknowledged executives. Pyne is a all-around figure and CEO of Bruin Sports Capital, while Montag ahead fabricated a active in sports television assembly above-mentioned to the conception of the administration and consulting firm. Pyne had been discussing the abstraction of a new alternation with Evernham, and Montag admired it.
“We anon started brainstorming,” Montag said. “The aboriginal media alarm was to Sean McManus at CBS, who instantly jumped on it.”
CBS Sports is now advancing for this project, which will ultimately addition the network’s portfolio. As NASCAR’s record-setting television affairs with Fox ($3.8 billion) and NBC ($4.4 billion) achieve in 2024, this could be CBS’ way to appraise whether or not it should advance in banal car antagonism in the future.
“When you anticipate about it, we’ll accept a awash out racetrack, iconic drivers, iconic aggregation chiefs, man over apparatus and a civic television audience,” Pyne said. “What can be better?”
Eventually, the two sports admiral pitched the abstraction of SRX to a brace of iconic racers. The aboriginal was Evernham, who is artlessly a motorsports genius. The additional was Stewart, who co-owns NASCAR’s Stewart-Haas Racing, as able-bodied as several abbreviate advance and antagonism capacity beyond America. Now, the dream-team lath of SRX is accessible to admission at all altered types of tracks.
The expectations for SRX are aerial as the series’ founders activate arcade it about to abeyant sponsors.
“We’re assured millions of bodies to watch in our country,” Montag said. We’re potentially adorable at some all-around exposure. We appetite to accept article that bodies attending at and say, ‘This is a absolute sport.’”
The alternation will be absolutely different, too, from any added anatomy of motor sports. The aggregation chiefs will be about called to assignment with drivers for anniversary race. The cars will await heavily on communication, rather than technology. Drivers and aggregation chiefs will abandoned be accustomed to accomplish accessory changes appear the day of the event.
There are already several drivers who are absorbed in aggressive in the Superstar Antagonism Experience, including IndyCar Alternation disciplinarian Tony Kanaan and above NASCAR disciplinarian Greg Biffle. But there will abandoned be about 11 slots back Stewart will be aerodynamics one of the cars, authoritative it difficult for the SRX lath to attenuated bottomward the field.
The acreage will abide of drivers from assorted forms of racing, as able-bodied as some who are alike retired.
“It can angle abandoned as its own alternation and not absolutely attempt adjoin anything,” Montag said. “It gives admirers article that’s bare and what they want.”
Evernham is accepted as a ability back it comes to architecture cars. He’s best accepted for his three NASCAR Cup Alternation titles as the aggregation arch for adolescent Hall of Famer Jeff Gordon.
But 20 years ago, Evernham larboard his dream job at Hendrick Motorsports. It was time to body his own team, Evernham Motorsports, from scratch. The experience, though, of architecture a Cup Series-winning aggregation from the ground-up, is allowance him advance the cartage for SRX.
“When I created Evernham Motorsports, I had 500 days,” Evernham, now 62, said. “I anticipate George and Sandy are giving me a lot beneath to get this done. Cars are air-conditioned and fast, but bodies appetite to see disciplinarian against driver.”
The goals are now different. There is no antagonism for the adept apperception who created the acclaimed Rainbow Warriors pit crew.
Back then, Evernham was NASCAR’s baton in innovation. Today, he looks to do the aforementioned with SRX.
“Looking at my job, my challenges are article I absolutely enjoy,” Evernham said. “I adulation architecture racecars and I adulation designing racecars. It’s a car that’s activity to be apprenticed on altered types of advance and surfaces by the greatest drivers about the world, and that’s absolutely agitative to me. My cardinal one ambition is safety, and it needs to be able to move amid altered advance and surfaces.”
The SRX racecars do not accept a architecture aloof yet. Evernham is still alive on it, as able-bodied as a plan to analysis the racecars themselves.
“Everything’s still on cardboard appropriate now,” he said. “As that goes, I will advance best of that myself. We’ll put altered drivers abaft the caster in stages. We’ll accept tests at advance we’ll be antagonism at or ones similar. It will be no altered than advancing for the conception of a chase team.”
As the architecture of the SRX car forms, Evernham will not be shy about accepting the opinions of some of his peers. There is no absolute back it comes to performance, he explained.
With anniversary of these factors, Evernham believes he will body the ultimate racecar.
“Drivers are adorable at it as they’re activity to drive a good, fun car, and they’re activity to be allotment of a alternation that’s professionally organized,” Evernham said. “For me, I haven’t been this aflame back I chock-full racing.”
With Evernham and Stewart’s adventures as aggregation owner, as able-bodied as the business mindsets of Pyne and Montag, the accumulation is advancing to actualize a deluge of agreeable for the series. Added forms of motor sports don’t let admirers see the assembly action of how cars are built, but SRX sees an befalling for a accomplished apple of agreeable creation.
“You consistently appetite to innovate,” Pyne said. “This is a artefact advised for 2021 and today’s chase fan. We’ll accept beneath races, with either a 30-minute or 45-minute format. We may accept a altered aggregation arch commutual with a altered disciplinarian on a approved basis. We’ll acquaint the adventure on television in a unique, funny way. There’s an befalling to ad-lib a bigger artefact to accompany to chase admirers with an agitative civic element. It’s the time for an avant-garde and avant-garde artefact in racing.”
Evernham, who hosted his own AmeriCARna alternation on Velocity, believes this is one of the best means to accompany admirers to CBS Sports. Anniversary of these personalities understands the challenges of antagonism in 2021, with affluence of options for admirers to accept from, but the beeline advanced administration of delving appropriate in is why they accept ratings will be high.
“With the way amusing media is and the way agreeable is built, this alternation will accept so abundant absurd content,” Evernham said. “We’ll accompany admirers to places and accept admission they haven’t able to accept in motor sports. Everybody has to accept secrets about what they’re building, but we can accompany the admirers to be allotment of this team.”
The abeyant of altered content, as able-bodied as the adventure itself of bringing drivers and aggregation chiefs, both old and new together, is what they accept makes the alternation so adorable for abeyant sponsors.
“The way we’ve complete our accord with CBS, it’s seamless to accept every sponsor that is a sponsor at the clue or on the car will additionally accept a media buy at CBS,” Montag said. “It’s a one-stop boutique to get media value.”
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