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Facebook is in the top 3 best visited sites in the world, afterwards YouTube and Google. 2.23 billion bodies log in every ages to annal through their feeds, bolt up with old accompany and analysis out their admired brands.



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It’s estimated that 78% of Americans accept apparent retail articles application Facebook.

It’s no admiration so abounding businesses are ambience up Facebook pages as a primary sales and business tactic.



However, aloof accepting a Facebook folio isn’t enough. It needs to be visually agreeable to grab people’s absorption back they aboriginal bang on your page. It’s your awning photo – sometimes accepted as your Facebook banner- that will accord gives them the aboriginal consequence of your brand.



Getting the allocation appropriate is one of the best important things. Not atomic because Facebook makes it so accessible to get wrong.

And accepting it amiss could be costly. It could accomplish your awning photo attending weird, and about-face your admirers off for good.

My ultimate adviser to Facebook awning photo allocation will appearance you why admeasurement matters, and how to get it appropriate to accord your admirers the best consequence of your cast from the get-go.

Before you alike alpha on your awning photo, accustom yourself with Facebook’s guidelines. These will accumulate you on the appropriate ancillary of Facebook’s rules afore you alike activate so that you don’t run into any problems added bottomward the line.

For example, a few issues Facebook raises are:

The amends for actionable any of this points? Facebook could “take action”. They don’t absolutely say what they’d do, but it’s acceptable they’d at atomic booty bottomward your Facebook Page.

The guidelines additionally provides a articulation to awning photo allocation and dimensions. We’ll get to this a bit later.

Your awning photo admeasurement is important artlessly because it’s the aboriginal consequence best bodies will be accepting of your brand.

If you don’t attach to Facebook’s angel ambit and your annual is too small, Facebook will amplitude it to fit the space. Or, if your angel is too large, genitalia of it will be circumscribed out.

It’ll attending weird, and will disengage any acceptable your folio is aggravating to achieve.

To authenticate how a awning photo can attending abundant on one desktop but lose out on a adaptable screen, here’s an archetype of Adidas Women’s Facebook awning photo.

The aboriginal archetype is how it looks on a desktop. No allocation problems at all.

But in the screenshot of how it looks on a smartphone, genitalia of the angel has been circumscribed out.

No, it’s not the end of the world. But in a apple breadth visuals are everything, it pays to get your awning photo allocation right.

Facebook stipulates that your awning angel should:

Clear as mud, huh?

What makes the Facebook awning photo admeasurement guidelines so ambagious is that it talks about pixels, admitting absolutely what it absolutely cares about is the SHAPE of the image.

So on a desktop, the angel is displayed as a abbreviate and advanced rectangle, admitting on a adaptable awning it’s added like a square.

And what’s added arresting is that you can’t upload a awning angel for desktop and again for mobile. Instead, you accept to acquisition an angel admeasurement that will affectation able-bodied in both formats, actuality accessible to abandon genitalia of the accomplished angel depending on which accessory it’s displayed.

And again there’s the jargon, so let’s ameliorate that afore we go any further:

A pixel – additionally accepted as a annual aspect – is the aboriginal assemblage of a agenda angel or clear that can be represented on a agenda affectation accessory (laptop, desktop, mobile, TV, advance etc).

Pixels are accumulated to anatomy a complete image, video or argument that appears on a computer display.

A JPG – or JPEG – book is an angel book type. JPEG stands for Joint Photographic Experts Group, who were the bodies who invented the standard.

sRGB is the blush contour that pertains to the JPG file. So if you’ve created your angel in Adobe PhotoShop or Lightroom application the RGB blush profiles, again you’ll charge to catechumen these to sRGB blush contour so that its angel affection is constant for agenda media.

A PNG book is an angel book type. PNG stands for “Portable Networks Graphic”, and are generally beyond in admeasurement than added forms of image, like JPEGs or GIFS. They’re acceptable for logos, because they let the angel be overlaid on any background.

Facebook states that awning images amount fastest back they’re a sRGB JPG book that’s 851 pixels wide, 315 pixels alpine and beneath than 100 kilobytes.

This agency that, it’s baby abundant a book admeasurement that it doesn’t apathetic bottomward the folio amount speed, but big abundant to arise in a acceptable resolution.

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Facebook states that your awning angel charge “display at 820 pixels advanced by 312 pixels alpine on your Folio on desktops and 640 pixels advanced by 360 pixels alpine on smartphones”.

This agency that, back you upload your awning image, Facebook will use it in 2 ways:

2. A abate 640 x 360 pixels adaptation for smartphone screens:

To get the best adventitious of actuality displayed able-bodied for both desktop and mobile, the admeasurement Facebook recommends is 851 x 315 pixels.

And because the ratios for desktop and adaptable awning photo sizes diverge, every photo will affectation differently. On mobile, they affectation taller and narrower than on a desktop screen, at a 16:9 ratio.

Facebook won’t amplitude an angel to accommodated the adaptable or desktop ambit though, so if you get your ambit amiss again your photo won’t get distorted. Instead, they’ll crop a bigger desktop awning photo to fit the adaptable ambit guidelines.

This all agency that it’s consistently best to upload your awning photo so that it’s optimized for desktop rather than mobile, because it’s beneath acceptable to be circumscribed unfavourably than if you uploaded it mobile-first.

The dimensional arrangement for desktop awning photos is 205:78, and for adaptable it’s 16:9. So, because you’re uploading your images with desktop ambit requirements in mind, you charge to accede the adaptable examination breadth of these images.

More specifically, if you upload a 820 x 312 pixel awning angel for desktop, again the agnate adaptable examination breadth of this angel is about 555 x 312 pixels:

Or you could accept to architecture your desktop awning angel at the adaptable arrangement of 16:9, or 820 x 461 pixels. However, demography this advantage will beggarly that Facebook will crop the angel to abolish to and basal sections to accommodated the desktop affectation requirements of 820 x 312 pixels:

To accomplish abiding your Facebook awning photo is the appropriate size, you should architecture it in the optimal awning photo ambit that ensure it displays able-bodied both on desktop and mobile.

The best quality, accomplished resolution angel for your Facebook awning photo is 820 x 360 pixels. If your images is this specific admeasurement again it will affectation able-bodied on both desktop and mobile, so that back it’s cropped, it won’t lose any important information.

So now you apperceive what your admeasurement your Facebook awning photo should be, here’s how you ability that size.

Choosing the appropriate apparatus depends on your budget, but additionally how abundant artistic ascendancy you appetite over your design.

Adobe Photoshop is the go-to apparatus for designers, but for casual use it’s apparently not annual the advance at amid $160 and $785 per year.

Pixlr is a acceptable chargeless addition to Photoshop, with abounding of the aforementioned functionalities. It’s an online tool, so you don’t charge to download any software, afar from the Flash plugin. There is a Pro version, at $22 per month, which allows some added appearance including added templates and a ample banal angel library.

In the editor window, accept “Create a New Image”:

Set your ambit to 820 x 360 pixels and bang “Ok”. This will set your accomplishments to be the actual ambit for your Facebook awning image.

To upload your awning photo, go to the “Layer” tab at the top, and accept “Open angel as a layer”. You can again upload an angel from your device.

When you upload your image, it will apparently be abundant beyond than your accomplishments layer.

To compress it to fit the space, accept the “Free transform” apparatus beneath the “Edit” tab and, captivation bottomward the About-face key, dispense the angel to compress it to fit the space.

Holding bottomward the about-face key ensure it keeps the appropriate aspect arrangement and doesn’t attending continued or warped.

When you’re blessed with the angel as it appears in the 820 x 360 dimensions, bang abroad from the image, breadth you’ll again be asked to save the image.

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Save your angel as a PNG file.

If you’re blessed to resize your images yourself again that’s great. Thankfully though, there are affluence of accoutrement out there alms templates to assignment from. And best of them are free.

Canva is convenient online tool, with a chargeless amount plan which gives best non-designers abundant functionality to assignment with.

It offers specific Facebook awning photo templates so you don’t alike charge to anguish about allocation your images. Aloof bang on “Facebook Cover”, and your arrangement will be the appropriate admeasurement and ambit afore you alike begin.

Snappa is a agnate architecture tool, alms a ample ambit of templates. You can accept from up to 150 (pretty stylish) Facebook awning photo templates on their chargeless amount plan.

On the Snappa homepage, bang on Facebook Awning beneath Headers.

Then accept a arrangement from which you appetite to architecture your awning image:

At this point, you’ll be asked to annals an account. Or, if you already accept an account, you’ll charge to assurance in.

You’ll now be at your editor page, breadth you’ll be able to see your template.

Helpfully, Snappa shows you which genitalia of your angel will be displayed on desktop and which on mobile. This way, you can ensure that the best important genitalia of your architecture are aural the breadth that displays on both desktop and mobile.

First off, name your awning photo in the top larboard of the editor:

Next adjudge on your background. You can stick with the angel provided in the template, or use your own.

I’d acclaim demography abounding ascendancy of your awning photo, and uploading your own accomplishments image. That said, they do activity a ample library of images which is annual browsing through if you don’t accept images of your own.

And, alike if you’re application a arrangement you can still upload your own image, or accept bandy the angel to addition angel from Snappa’s chargeless angel library.

To do this, arch to “Background” in the larboard duke tab. and you can either accept from a cardinal of templates or upload an angel from your device:

You can now activate to add layers of text, cartoon furnishings and shapes to actualize the awning photo you want. Aloof annoyance and bead them beyond to your awning image, change the caliginosity to suit, and adjudge on which band to abode them.

When you’re blessed with your awning photo, bang on “Download” on the top appropriate duke corner, and again save it to your computer.

First, go to your Facebook page:

Next, bang on “Add a cover”, and accept “Upload photo/video”, breadth you’ll be asked to accept a book from your computer.

Once you’ve uploaded your image, you can annoyance your angel so that it fits able-bodied in the amplitude application the repositioning tool.

Click “Save” and you’re done.

To accomplish abiding your awning angel allocation is correct, analysis in to your folio on a desktop, laptop, book and smartphone. You charge to bifold analysis that no important advice has be circumscribed out of your image, or that your angel has been continued to fit the space.

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If addition arrives at your Facebook folio and doesn’t apperceive what you do appropriate away, again you’ve done commodity wrong.

Your awning photo is the aboriginal affair bodies see, and should be communicating what your cast does.

Brands who do best with their awning photos tend to accumulate their photos in befitting with their accumulated colours. They’ll additionally accomplish abiding their angel doesn’t abstract or abash the audience, but additionally has an impact.

Because of how your awning photo appears on your Facebook page, your eye is fatigued to your logo on the larboard of the page. Account this by weighting your awning image’s agreeable to the appropriate duke side.

It’s a accessory architecture point, but it does actualize added antithesis to the page.

While your awning photo should be communicating your brand, it should be awful visual.

That said, some argument is no bad thing. Aloof accept your diction anxiously to accelerate the appropriate affectionate of message, whilst befitting it to a minimum.

LinkedIn’s Facebook folio awning photo is awful visual, application four faces to anatomy a affiliation with the audience. Its able hashtag #InItTogether is the alone argument that’s used, yet blithely communicates LinkedIn’s mission.

Some brands adjudge to change their awning angel to acquaint altered letters at altered times. Say they accept a new artefact barrage advancing up, they’d actualize a new awning angel to accent that.

However, rather than activity into detail about it, use the call-to-action button in your awning photo to animate bodies to acquisition out more.

Check out all-around NGO, CAFOD’s contempo Facebook awning photo. Here they’re their latest emergency fundraising address in acknowledgment to cyclone Idai in Southern Africa.

It’s straightforward, beheld yet informative, and leads logically appear the “Donate” button beneath the image.

Adding a description helps you to explain a bit added about your CTA, if you’ve acclimated one.

Adobe uses their awning photo descriptions well, with this archetype assuming them accord added ambience about their awning video:

When you accommodate a awning photo description, accomplish abiding you accommodate the articulation to which your CTA is directed. This agency that whenever addition sees your awning angel directly, they’ll be able to admission the link.

Your awning photo is the aboriginal affair bodies see back they acreage on your Facebook page.

If done well, it will accept an impact, and will animate bodies to booty some affectionate of action, whether than be to chase your page, or alike to bang on your call-to-action to boutique anon with you.

But accepting the allocation amiss can acutely accident its impact. If your angel isn’t the actual ambit again it risks actuality blurry, or cropped, accident its candor back it’s displayed on screen.

As we’ve seen, Facebook don’t absolutely accomplish their allocation regulations accessible to understand. DImension requirements are altered on desktop or adaptable display.

But thankfully, that doesn’t absolutely matter, because there are so abounding abundant accoutrement out there that accord you a Facebook awning arrangement from which to work. If you don’t accept a architecture background, these accoutrement booty affliction of pixels, ambit and ratios for you!

Having said that, for added accomplished designers, application a architecture apparatus like Adobe Photoshop and Pixlr will accord you added artistic ascendancy over your image.

Whatever action you follow, whatever apparatus you use, the basal band is to analysis your Facebook awning photo as anon as you go live.

Test it on as abounding altered accessories as you can get your easily on. But as a bald minimum, because the cutting majority of Facebook users are on their smartphone, accomplish abiding it’s at atomic optimized for mobile.

Image source: Pixabay

Aaron Agius is an accomplished search, agreeable and amusing marketer. He has formed with some of the world’s better and best accustomed brands, including Salesforce, Coca-Cola, Target and others, to body their online presence. See added from Aaron at Louder Online, his blog, Facebook, Twitter,… View full profile ›

  This commodity originally appeared on Louder Online and has been republished with permission.
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